#IAMWIIM

JESSY GROSSMAN, FOUNDER AND PRESIDENT

EMAIL: INFO@IAMWIIM.COM

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Jessy Grossman (@socialmediaagent) has made a career out of connecting the right people and is passionate about supporting women in business. Beyond her work with WIIM, Jessy created the social media influencer department at Don Buchwald & Associates, a bi-coastal talent agency in its 40th year. This successful new department procures and negotiates opportunities for social media talent to monetize their large social media following with major brands and media companies.  Jessy’s deals create lucrative opportunities for her diverse client list to create buzz worthy entertainment that engages audiences and drives profits for companies like Unilever, Johnson & Johnson, Walmart, Volvo and others from start-ups to Fortune 500s.  Since 2009, Jessy has been at the forefront of the digital content revolution. Building on her technology prowess and experience in production, Jessy’s talent representation has led to the creation of new business models and exponential revenue growth for her clients.


MORGAN KAYE, VICE PRESIDENT

EMAIL: MORGAN@IAMWIIM.COM

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Morgan Kaye (@morganbkaye) is VP of Community + Support at Bloglovin’, where she is responsible for influencer partnerships, community growth, social media, and support.  She has been actively working with influencers for the last 8 years and has been working in the digital space for more than 10.  Prior to joining the Bloglovin' team, Morgan held similar influencer responsibilities at Mode Media f/k/a Glam Media, as well as at more traditional media companies such as Viacom + Dreamworks.    Morgan loves working within the influencer market and is extremely passionate about this quickly evolving digital landscape. She has been a speaker at ALT Summit, Generation Beauty, Simply Stylist, and HGTV as well as, recently hosted her own Skillshare Course, “From Blog To Business: Content Community, and Working with Brands.”  Morgan’s Skillshare video is their highest ranked course for writing + blogging.


REESA LAKE, MEMBERSHIP DIRECTOR - US

EMAIL: REESA@IAMWIIM.COM

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Reesa Lake (@reesalake) is Partner, Senior Vice President of Brand Partnerships at Digital Brand Architects (DBA), where she leads development with brands, agencies, publishing houses, and digital networks, amongst others. With over fifteen years of media experience, from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding.

Reesa was the first talent manager at DBA, focusing on growing bloggers into brands and working with the founders to create an industry wide shift from traditional influencers to new media ones. Having been behind thousands of the most known influencer programs with brands that range from Cartier to Volvo as well as the strategic positioning of the industry's most coveted talent, she is a pioneer in the social media space.

Prior to joining DBA, Reesa served as a Producer for NBC's Great American Health Challenge and led sponsorship sales for live events.  She started her career in public relations creating and implementing strategies for brands including Yigal Azrouel, Donna Karan Hosiery, Fred Leighton, Gwen Stefani¹s LAMB and Harajuku Lovers brands and more.  

She lives in Connecticut with her husband and their son.


NATALIE TUFFUOH, COMMUNICATIONS DIRECTOR

EMAIL: NATALIE@IAMWIIM.COM

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Natalie Tuffuoh (@nataliatnt) is Brand Marketing Manager at chloédigital where she leads the marketing division in brand partnerships, influencer community growth, and brand and comms strategy. With a passion for creative, branding and marketing, her main goal is innovate the influencer landscape and continue to work with inspiring like-minded creatives. Through working at CD, Natalie has helped grow and scale the community and currently works with over 400+ influencers alongside TeamCD.

Prior to chloédigital, Natalie worked at Lyst within branding and communications and this is where her love for all things digital really became evident. Working alongside some of the industry’s most exciting brands and influencers, she curated fashion content for a global audience as well as supporting on shoot production and branding.

With a career starting in Fashion PR and a degree in Fashion Journalism, Natalie has a strong love for dissecting, brainstorming and innovating ways in which we can adapt to the changing and evolving market, and how individuals can make their voices heard in a industry that is never quiet.


AMY CHOI, MEMBERSHIP DIRECTOR - NY

EMAIL: AMY@IAMWIIM.COM

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Amy Choi (@achoi88) is currently the Head of New Business and Sales at ShopStyle, where she spearheads and facilitates influencer and brand partnerships backed by conversion insights and sales data across fashion, beauty, and lifestyle verticals. With her deep love of the evolving influencer marketing landscape, Amy gets a thrill from creating holistic strategic partnerships and integrated campaigns for her brands and clients.

Prior to ShopStyle, Amy was the Director of Digital Strategy at Siren PR, leading and growing the agency’s first ever social and influencer marketing division for mass, luxury and global beauty brands – with clients such as TRESEmmé/Unilever, Nordstrom Beauty and L’Oreal brands.

Amy’s career started at one of the first social media agencies in the market, ATTENTION, when only social media platforms Facebook and Twitter existed during that time. There, she developed and implemented the digital and social strategy for various global brands including, Mattel – Barbie, Diageo – Smirnoff & Guinness, Pepperidge Farm, Sports Authority, Seventh Generation and Michelin Guides.

With over 9 years of industry experience, Amy has a deep understanding of the digital space and emerging social trends, as evident through her extensive experiences conceptualizing strategic and innovative marketing campaigns that drive buzz, build brand equity and fosters ongoing online engagement.


MEMBERSHIP DIRECTOR - LA

EMAIL: CHELSEA@IAMWIIM.COM

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Chelsea Naftelberg (@chelseaoutloud) is the Director of Influencer & Content at ATTENTION where she is responsible for building, harnessing & developing a robust network of creators and influencers, as well as supporting content and creative output across a variety of brands and categories globally. Born and raised in New York City, Chelsea began her career as a Fine Arts major with a concentration in Painting before transitioning to Marketing at Red Bull North America. She joined ATTENTION in 2014 as Content & Social Media Manager, and in early 2016, moved to Los Angeles for the second time to help build their west coast presence from the ground up and take the lead on Influencer Marketing at the agency. Her mixed professional backgrounds give her a unique ability to communicate with artists, creators, and clients of all kinds. In her spare time, she is often found traveling, trying new skincare products, or writing personal essays and poetry.


LAUREN MCGRATH, PROGRAMMING DIRECTOR - NY

EMAIL: LAUREN@IAMWIIM.COM

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Lauren McGrath (@lamcgrath) is the Head of Talent and Influencer Engagement at Lippe Taylor, an award winning marketing and public relations agency specializing in marketing to women. Lauren is responsible for leading the agency’s influencer marketing efforts, driving value and innovation through partnerships with leading creators and tastemakers.

Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29.  She launched Refinery29's dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.

Prior to that, Lauren worked in digital content and talent development at Scripps Networks Interactive and began her career in the Television department at Creative Artists Agency.


CLAIRE COLLINS, PROGRAMMING DIRECTOR - LA

EMAIL: CLAIRE@IAMWIIM.COM

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Claire Collins (@daclairecollins) leads the North American operations of Gleam Futures, a management agency specializing in digital-first talent. Claire moved to Los Angeles from London in 2010, joining StyleHaul, the largest multi-channel video network in the fashion and beauty space. There she developed the careers of international social talent and spearheaded revenue-driving branded content and digital campaigns with brands including L’Oreal, Unilever and GAP. Claire’s specialty lies in seamlessly integrating traditional fashion and beauty brands with digital influencers. In her role at Gleam, Claire manages the careers of leading digital stars including Claire Marshall and Claudia Sulewski. She inks multi-platform global branded content deals and constantly stirs her clients and their personal brands, growing their reach and engagement on social media platforms. Closely connected to her counterparts in Europe, Claire works with major UK talent including Zoella, Pixiwoo, and Tanya Burr. Gleam expands their social media influence into the creation of consumer products and original IP. In a wide-ranging career, Claire has worked in-house for Benefit Cosmetics, LVMH in Europe, producing and managing global marketing campaigns and product launches.